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Last night was the launch of Zoora held at the Apple store on Boylston Street in Boston. 

We last met Aubrie and the Zoora team at Bradley and Diegel salon on Newbury for the test run of the site.

This time, the beautiful finished website was unveiled and the designer gowns were paraded in front of Apple's giant logo on the 3rd floor. The turnout was grand and everyone is so excited for Zoora to take off!

The website is up and running but the offical launch is on January 30 2012 with Trunk shows taking place in February. 

(Caught on cam: Boston Bloggers A Stylized Hysteria and Scorpion Disco)

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    ZOORA @ APPLE, Boston - FASHIONHOGGER | HOGGER & Co. Photography - Smita Jacob, Fashion, Lifestyle, Food and Travel Photographer, Boston

Reader Comments (9)

Looks like a fun event. i cannot wait to check out the website when it launches!

January 26, 2012 | Unregistered CommenterNaina @STYLE'N

Pretty, Pretty dresses. Look forward to the launch. Great pics!!

January 26, 2012 | Unregistered Commenterlisa

The b&w photograph is marvellous - you incorporated the huge apple sign perfectly into your framing. And I'd love the try on that little black dress, it looks so playful with it's delicate layers.

January 26, 2012 | Unregistered CommenterMartina Egli

Looks like a fab event, sorry to have missed it!

January 26, 2012 | Unregistered Commenterlissy

How fun! Looking fwd to the launch.

January 26, 2012 | Unregistered CommenterGayatri

love that last pic...what a cool place to have a fashion show!

January 27, 2012 | Unregistered Commenterjaime

Fun party - great to see you! Wish we could have chatted longer :(

January 27, 2012 | Unregistered CommenterKristen

Looks like you had fun! I'll check the website out when it's properly launched :) Lovely pictures too!

January 29, 2012 | Unregistered CommenterPeaches

How cool they had it at the Apple store!! loved the looks

January 31, 2012 | Unregistered CommenterJulie Q

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